Independent Creative Studio for distinct brands.
Building brands that people love through award-winning creative direction and production.
Approach
Founder-led from start to finish.
We define the direction, shape the work, and bring in the right people to deliver it — carefully chosen for each project.
No fixed teams. No unnecessary layers.
Just experienced creative leadership and the right talent to bring the idea to life.
Creative Direction
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Production
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Direction
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Design
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Advertising
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Creative Direction 〰️ Production 〰️ Direction 〰️ Design 〰️ Advertising 〰️
Brand partners
Work
University of Limerick - UnLeash Your Best
Strategy | Direction | Production | Creative Direction
Vodafone - Team Of Us
Creative Direction | Art Direction | Script Writing
Safefood - The Meat Thermometer
Creative Direction | Creative Strategy
Firstage
Founder | Creative Director
World Wide Open
Creative Direction
An Post - Address Point
Creative Direction
An Post - Tin Man
Creative Direction | Creative Strategy
Vodafone - Everyone In
Creative Direction | Creative Strategy
Littlewoods - It’s Championship
Creative Direction | Art Direction | Script Writing
Bord Gáis Energy - On Call
Creative Direction | Creative Strategy
Horse Racing Ireland - Racing Runs in Us
Creative Direction | Creative Strategy | Script
“Keith’s whole approach to creating in our space felt new and genuinely refreshing. His portfolio spoke for itself and from the beginning we knew we were in the hands of an incredible creative. He challenged us to think differently about how we tell the story of high performance sport and the focus on sonic identity proved to be an exceptional fit.”
Claire Barry. Marketing & Communications Officer - University of Limerick Sport
“Keith always challenges us to push things further, out of our comfort zone. It comes with great results.”
PJ Brigdale. Head of Brand - An Post
“Working with Keith and the team on the Heineken GREENLIGHT sonic identity was a genuinely fantastic experience from start to finish. The project ran so smoothly, with a level of collaboration that made us feel fully involved every step of the way.
What really impressed us was the perfect balance of bold creative thinking and sharp strategic insight.
The final result is outstanding, a truly outstanding piece of work that brings the platform to life in a powerful way.”
Michelle Rowley. Senior Brand Manager - Heineken Ireland
“Working with Keith and the team was brilliant. Keith has a really unique understanding of both brands and music, so he was able to bring that perspective to Foxes Bow.
Highly recommend.”
Alice Carroll. Co-Founder - Foxes Bow Irish Whiskey
“I had the pleasure of having Keith Lawler on my team during his time as Creative Director at Folk VML. Keith consistently demonstrated an exceptional ability to blend strategic thinking with bold, original creativity - a rare combination that made a significant impact on both our clients and our team.
What sets Keith apart is his deep understanding of branding. He doesn’t just think in visuals or words; he approaches brand building with a holistic mindset, ensuring every element of a campaign works in harmony to tell a compelling story. ”
Karl Waters. Chief Creative Officer - Folk VML